Digital marketing, to put it simply, is marketing that involves the use of electronic devices. Consumers can be engaged with computers, tablets, smartphones, cell phones, digital billboards, game consoles, and apps. Because the digital age is continuously expanding, especially with the use of mobile technologies, digital marketing is becoming increasingly crucial. Cope Sales and Marketing recognises the need of a consistent digital marketing strategy. This is to ensure that the product/service/organization is promoted across all digital channels. Search engine optimization, when combined with keyword research and link-building strategies, can significantly increase the value of any company.
Digipeddle Technologies is one such Web Development and Digital Media Marketing Company that believes in delivering results. Digipeddle Technologies assists clients by providing end-to-end Web Development and Digital Media Marketing services. Digipeddle Technologies consists of a young team of creative minds, techies, and marketing professionals. The team at Digipeddle likes to keep themselves updated with global trends.
Digipeddle Technologies is a leading provider of e-commerce solutions in India and abroad and has years of experience providing top-notch e-commerce solutions. As a leading e-commerce solutions company Digipeddle is providing services across the world with a Secure C2C, B2C E-commerce platform with vendor management that is Scalable and Cost-effective.
The Mission: To encourage innovations with constant efforts to help our clients meet the business standards and evolving business needs and to make an ever-lasting relationship with clients by serving multiple growth opportunities to them, thus delighting them.
The Vision: To serve the clients, complete digital media marketing and technology solutions with seamless innovations competing with constantly evolving business needs.
Gaurav Nikam, Founder-CEO, shares with us his thoughts and about Web Development and Digital Media Marketing with Insights Success in an interview.
Here are the highlights of the interview:
Give us a summary of the key personality’s life before and after their entry into the e-commerce space.
Gaurav Nikam (Founder-CEO):
What would you give up to see your dreams come true? What would you put at stake for a vision? A lot of people would forsake a lot of things, but how about a whole future complete with a stellar career that would set you up for life, would you give that up? Not many would have the daring or the self-belief to be able to do that.
That is, however, exactly what the young entrepreneur Gaurav Nikam did, he left his job to set up Digipeddle Technologies.
The brainchild behind Digipeddle Technologies is a passionate entrepreneur from Satara city. Born and brought up in a farmer family in a small village of Satara. Gaurav has 6+ years of professional experience. A sales professional with a demonstrated history of working in the information technology and services industry. He is a Strong Digital Marketing and business development professional, skilled in Account Management, Solution Selling, Presales and Project Management.
He is a Computer Science Engineer with a Master’s in Business Administration (Marketing Management) from Vishwakarma Institute, Pune. He started his career with Tech Mahindra as an Intern. Due to his hunger to learn the business and to get a 360-degree view he decided to work with start-ups.
He started Digipeddle Technologies in 2018 with some small clients. Digipeddle Technologies has gained a good reputation in western Maharashtra and currently serving businesses across the globe. Today some of our key customers are Suzuki Motorcycle India Pvt. Ltd, Ashok Leyland, Kubota Tractors etc.
At Digipeddle Technologies, we combine our expertise and experience with Design, Development of Ecommerce platforms, SEO, Ecommerce Campaigns, Analytics and other solutions, which will deliver value to our customers.
Atul Suryawanshi (CTO):
Meet the cook! Atul is passionate techie, a pure talent with silence, with 6+ years of experience. His entrepreneurial spirit made him leave his job at reputed software company in Pune three years ago. He has handled several development projects in his professional journey and has expertise in Woocommerce, WordPress, ASP.NET MVC with AngularJS.
He has completed his MSc Computer Science from College of Computer Science, Pune. He enjoys being challenged with projects that requires him out of his comfort zone. He is a continuous learner. He keeps himself updated with new languages and development techniques which are important for the client success.
Kindly talk about the exclusive e-commerce solutions offered by your company.
We provide following types of e-commerce Services:
- Customized E-Commerce Solution:
We have expertise in developing and delivering customized e-commerce application that allow clients to achieve their core business goals and objectives. We use various Advance e-commerce platforms such as Woo commerce with WordPress, Magneto, Shopify to plan, design, and develop easy-to-manage and highly functional e-commerce stores that will generate improved sales and conversion ratio for any client.
Even our team is capable enough to deliver the e-commerce application using standard languages also like ASP.NET MVC with AngularJS, NodeJS and MEARN.
- End to End Digital Marketing Services:
Somebody rightly said, “Website without traffic is a ship lost in the horizon.” We also help our customers to pull more traffic and engagement to their apps and websites and social feeds, increasing their brand awareness and helping them to sell more.
Digipeddle Technologies specializes in Digital Media Marketing, SEO, Social Media Marketing and Search Engine Marketing. We create precise, high ROI, marketing campaigns that deliver inspiring results. This helps our clients to win in their marketplace and blow away the competition.
How differently is your company competing in the market?
Ecommerce is the fastest growing industry. Every month there are thousands of new start-ups coming up, many of them fail to create value to customers, those who provide value, sustain.
We term ourselves as an ecommerce service providers and digital media marketing company that delivers results. Commitment, transparency, innovation and integrity are the pillars of Digipeddle Technologies. In order to sustain in this ferocious market, we believe in only one strategy i.e. delivering value to our customers.
The biggest driving factor of our organization’s success is our organizational culture, our ability to work as one team, where everybody shares the same vision.
Digipeddle Technologies is mostly focused on delivering product on time no matter what; we are always ready to deal with challenges. Here are some of our key differentiators:
- Experienced Team: We have a team of experienced and trained software professionals, successfully meeting the e-commerce business needs of customers across different industry verticals.
- Cost Effective Services: We are committed to remaining competitive by providing the best quality services at affordable prices.
- Complete Data Security: Providing a better infrastructure to keep Clients Data Safe and Secure. We do not comprise when it comes to data security.
- Speed Optimized Web Solution: We know the value of time, we have highly scalable web server, which helps our applications to open up in 2-3 seconds.
- 24/7 Support: Our agents are always there to support clients via phone or email.
What kind of challenges has the company and its team faced industry wise?
In the initial phase, we struggled with several challenges like getting the skilled human resource, scaling up: increase our serving capacity while maintaining our delivery quality. However, we got the right team, books, podcasts, and mentors who showed us the way.
Improving the operation and scaling up is another challenge faced by all small service business owners – how to continually improve and develop their processes and products, ensure that the outcomes are real improvements and that there is a culture that is supportive of service and change. An important challenge in this area is managing the increased complexity resulting from change. Change requests from customers are inevitable.
How have technological advancements and innovation in the industry impacted/enhanced the business of the company?
Technological advancements have had a huge impact on the e-commerce world, transforming the way consumers connect with brands and empowering them to shop more effectively. Driven by the convenience of getting products delivered at home, e-commerce has now become an integral part of everyday life.
Implementation of Big data, VR/AR guidance, AI and chat bots into ecommerce has made big impact on profits now a days.
What are your strategically driven plans to be implemented in-order to scale the business in 2021?
The lockdown due to the pandemic is a turning point for e-commerce in India, pushing demand to record highs, nudging new buyers as well as sellers onto digital platforms, and holding out the promise of lasting growth for players.
The Indian e-commerce market has been one of the biggest beneficiaries of the pandemic; millions of buyers are feeling more comfortable while shopping online.
So, we believe this is a good opportunity for e-commerce service providers and businesses to go digital.
What advice would you like to give to young entrepreneurs and budding professionals who want to step into the leadership positions at their respective workplaces?
There is so much to be done, just go out and do it. Things will never be perfect, so make the jump, keeping doing, experience is the best teacher. You will make mistakes, but in the end you will be better than what you were earlier.
What does the future look like for the company in terms of growth and expansion?
We are an ambitious company, 200% YOY growth rate is what we are aiming for. We aim to generate employment opportunities for ambitious young Indians. We are also looking forward to expansion in new territories overseas. Digipeddle Technologies is ready to step into the international market and has already taken a step. Digipeddle Technologies will be a global company soon.
What is the current industry scenario of the Indian e-commerce space?
Indian e-Commerce Industry is showing rapid growth and will surpass US to become second largest e-commerce marketplace by 2030. Grocery and Apparel Businesses are key drivers of this rapid and exponential growth. According to Forrester Research, Indian e-commerce sales rose by ~7-8% in 2020. The Indian online grocery market is estimated to reach US$ 18.2 billion in 2024 from US $1.9 billion in 2019, expanding at a CAGR of 57%.
